Let me ask you something. When was the last time you walked past a branded beauty display and thought, “I feel judged”? Never, right? You felt invited. You might have felt[…]
I’m going to say something that might sting a little. Most sexual wellness brands are leaving serious money on the table. Not because the products aren’t good, often they’re excellent. Not[…]
After more than 20 years working in sexual wellness, I’ve learnt plenty about marketing, business, people and myself. Whilst some lessons came from launching products and building brands, most of them[…]
MediaBitch™ began working in PR and marketing for sex toys in 2005, at a time when sex toys and sexual wellness were rarely featured in mainstream media. Influencers didn’t exist, social[…]
With the sex toy and sexual wellness market rapidly expanding, strategic marketing is more important than ever. The industry comes with its own unique challenges, which means brands need an approach[…]