What 20 Years in the Sex Toy Industry Taught Me About Business
After more than 20 years working in sexual wellness, I’ve learnt plenty about marketing, business, people and myself. Whilst some lessons came from launching products and building brands, most of them[…]
Getting PR Right for Sex Toy Brands
MediaBitch™ began working in PR and marketing for sex toys in 2005, at a time when sex toys and sexual wellness were rarely featured in mainstream media. Influencers didn’t exist, social[…]
The Importance of Strategy in Marketing Sexual Wellness Products
With the sex toy and sexual wellness market rapidly expanding, strategic marketing is more important than ever. The industry comes with its own unique challenges, which means brands need an approach[…]
Why Branding Matters for Sexual Wellness Businesses
Branding is important because it’s the face of your business. It establishes your identity, creates emotional connection with your customers, and helps build long‑term loyalty. Strong branding enhances the perceived value[…]
Industry Interview in EAN Magazine
MediaBitch™ founder Nina Saini’s interview with trade magazine EAN, as featured in the October 2025 trade show issue. 20 years! Congratulations on two decades in our industry! How does the anniversary[…]