Most brands don’t lose the retail pitch in the room. They lose it before they walk in. After more than 20 years in the sexual wellness industry, I’ve seen brilliant products[…]
Are you a sex toy business or a sexual wellness brand? At first glance, this seems like a trick question. But it isn’t. In my experience, most founders talk about their[…]
Let me ask you something. When was the last time you walked past a branded beauty display and thought, “I feel judged”? Never, right? You felt invited. You might have felt[…]
I’m going to say something that might sting a little. Most sexual wellness brands are leaving serious money on the table. Not because the products aren’t good, often they’re excellent. Not[…]
MediaBitch™ began working in PR and marketing for sex toys in 2005, at a time when sex toys and sexual wellness were rarely featured in mainstream media. Influencers didn’t exist, social[…]