Are you a sex toy business or a sexual wellness brand? At first glance, this seems like a trick question. But it isn’t. In my experience, most founders talk about their[…]
I’m going to say something that might sting a little. Most sexual wellness brands are leaving serious money on the table. Not because the products aren’t good, often they’re excellent. Not[…]
After more than 20 years working in sexual wellness, I’ve learnt plenty about marketing, business, people and myself. Whilst some lessons came from launching products and building brands, most of them[…]
With the sex toy and sexual wellness market rapidly expanding, strategic marketing is more important than ever. The industry comes with its own unique challenges, which means brands need an approach[…]