Are you a sex toy business or a sexual wellness brand? At first glance, this seems like a trick question. But it isn’t. In my experience, most founders talk about their[…]
I’m going to say something that might sting a little. Most sexual wellness brands are leaving serious money on the table. Not because the products aren’t good, often they’re excellent. Not[…]
After more than 20 years working in sexual wellness, I’ve learnt plenty about marketing, business, people and myself. Whilst some lessons came from launching products and building brands, most of them[…]
Branding is important because it’s the face of your business. It establishes your identity, creates emotional connection with your customers, and helps build long‑term loyalty. Strong branding enhances the perceived value[…]
MediaBitch™ founder Nina Saini’s interview with trade magazine EAN, as featured in the October 2025 trade show issue. 20 years! Congratulations on two decades in our industry! How does the anniversary[…]