Most brands don’t lose the retail pitch in the room. They lose it before they walk in. After more than 20 years in the sexual wellness industry, I’ve seen brilliant products[…]
Last updated September 2026 Let’s talk about something that comes up in almost every conversation I have with sexual wellness founders. “Our ads keep getting rejected.” “We’ve had another account warning.”[…]
Are you a sex toy business or a sexual wellness brand? At first glance, this seems like a trick question. But it isn’t. In my experience, most founders talk about their[…]
I’m going to say something that might sting a little. Most sexual wellness brands are leaving serious money on the table. Not because the products aren’t good, often they’re excellent. Not[…]
After more than 20 years working in sexual wellness, I’ve learnt plenty about marketing, business, people and myself. Whilst some lessons came from launching products and building brands, most of them[…]